With the growing awareness about SEO, now it’s pointless to remind you of its paramount importance and why must perform it with utter proficiency. Let’s directly leap into the topic and explore the most crucial ways to optimize your website and rank it higher against relevant keywords. Whether you are a newbie in the world of e-commerce business or you are reforming your website to make it compatible to address the changes these SEO tips and tricks would certainly turn out to be prolific for your website.
Keyword Research
SEO campaign is designed on two basic beams keyword and target audience; hence, before designing your SEO strategy, determine the target keywords and buyer’s persona. Besides this, being aware of the competitors’ activities provides you a better idea on how to channel your SEO campaign. The wrong choice of keywords may actually wreck the campaign with low capacity of generating desired traffic. According to the professionals associated with SEO services Melbourne, there are three major steps you must follow while performing the keyword research.
Find keywords for product and homepage
Each page of your website are equally important thus needs equal attention while optimization. You must consider search volume, relevancy and rank difficulty of each of the keywords you select out for optimizing the pages. It would be a viable approach if you avoid too competitive or broad keywords when the match is broad more often you may end up receiving low conversion rate and higher bounce rate. A website receives higher bounce rate when the people click through the site but can’t find the desired item. Furthermore, if you select keywords with higher competition more likely your website would take a longer time to attain rank if your competitors are already dominating the search engine ranking pages.
Find keyword for your blog posts
Publishing blog content may help you to rank your e-commerce website when created around appropriate keywords; you may also consider using long-tail keywords in your blog. Go for long-tail keywords that have high exact match local search volume as well as lower difficulty score. Once you create numerous blogs targeting keyword with higher search volume, turn towards the keywords with lower volume but still relevant to your business. However, don’t stuff the blog posts or web pages with keywords and avoid implementing the tactics of black hat SEO otherwise you would end up being penalized and it would be hard to recover your ranking. While creating content, focus on writing it for the people not for the search engines. Google algorithm prefers a site with great content that people want to read and share amongst their friends. Besides this, experts of web design companies Melbourne always focus on creating SEO friendly e-commerce website so that search engine crawlers may easily skim through the pages.
Strictly avoid keyword cannibalization
It occurs when numbers of pages of the website try to rank against the similar keyword, it may appear to be confusing to the search engine crawlers and this practice may deter your scope of obtaining traffic for the specific website.
Last Words
For avoiding the chance of keyword cannibalization on a spreadsheet list each of the pages of the e-commerce website along with the targeted keywords. If you can properly organize the keyword list you may evade the risk of using the exact keywords twice.
SEO campaign is designed on two basic beams keyword and target audience; hence, before designing your SEO strategy, determine the target keywords and buyer’s persona. Besides this, being aware of the competitors’ activities provides you a better idea on how to channel your SEO campaign. The wrong choice of keywords may actually wreck the campaign with low capacity of generating desired traffic. According to the professionals associated with SEO services Melbourne, there are three major steps you must follow while performing the keyword research.
Find keywords for product and homepage
Each page of your website are equally important thus needs equal attention while optimization. You must consider search volume, relevancy and rank difficulty of each of the keywords you select out for optimizing the pages. It would be a viable approach if you avoid too competitive or broad keywords when the match is broad more often you may end up receiving low conversion rate and higher bounce rate. A website receives higher bounce rate when the people click through the site but can’t find the desired item. Furthermore, if you select keywords with higher competition more likely your website would take a longer time to attain rank if your competitors are already dominating the search engine ranking pages.
Find keyword for your blog posts
Publishing blog content may help you to rank your e-commerce website when created around appropriate keywords; you may also consider using long-tail keywords in your blog. Go for long-tail keywords that have high exact match local search volume as well as lower difficulty score. Once you create numerous blogs targeting keyword with higher search volume, turn towards the keywords with lower volume but still relevant to your business. However, don’t stuff the blog posts or web pages with keywords and avoid implementing the tactics of black hat SEO otherwise you would end up being penalized and it would be hard to recover your ranking. While creating content, focus on writing it for the people not for the search engines. Google algorithm prefers a site with great content that people want to read and share amongst their friends. Besides this, experts of web design companies Melbourne always focus on creating SEO friendly e-commerce website so that search engine crawlers may easily skim through the pages.
Strictly avoid keyword cannibalization
It occurs when numbers of pages of the website try to rank against the similar keyword, it may appear to be confusing to the search engine crawlers and this practice may deter your scope of obtaining traffic for the specific website.
Last Words
For avoiding the chance of keyword cannibalization on a spreadsheet list each of the pages of the e-commerce website along with the targeted keywords. If you can properly organize the keyword list you may evade the risk of using the exact keywords twice.
